Dominican University of California logo
The Dominican University of California logo consists of different elements working together to communicate a consistent message. These elements are the logomark, wordmark and date.
The primary Dominican University of California logo consists of the wordmark “Dominican University of California, ” the date “1890” and the logomark of a white sunburst against a golden background. The date is centered beneath the wordmark and the logomark is centered above the wordmark. The logo may appear without the date when additional information, such as the name of a school or institution, is included below it. Also, “1890, ” should be removed when the logo appears smaller than 1.25".
The logomark is a white sunburst set against a golden, triangular-shaped background. Usually the logomark will not appear on its own, however it may be used by itself as an art element in internal communications or as an art element on merchandise or other objects.
General Rules of Usage
When creating print or electronic communications, please do not scan the visual identity art from printouts or other publications (such as this style guide). Only use electronic files, available from the marketing tookit at dominican.edu/toolkit. If you need to resize an electronic file, do not stretch or disproportionately adjust the file art.
Placing the Logo
When placing the logo in printed or electronic communications, it is important to maintain sufficient “white space” around the image so that it will stand out and be noticed. Use a space equivalent to the width of the logomark around the logo on every side whenever possible. This area should remain free of other visual elements or page trim.
Who should Use the Logo Standards
All Dominican communication must follow these graphic guidelines. These standards apply to all external and internal communications, including brochures, catalogs, advertising, websites, email, mobile applications, as well as broadcast and recorded media. They apply to grant proposals, PowerPoint presentations, policy statements, posters, banners, stationery and invitations to name a few examples.
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